Intel: HoloPro™ in "Minority Report" style
for marketing strategists
HoloPro™ - the fundamental element of the futuristic digital signage concept from Intel and Microsoft
At the heart of the new element is a special 79” (1.46 m x 1.69 m) HoloPro™ portrait-format screen positioned next to an LCD monitor. This room-designing element is mostly transparent and therefore creates a very open effect.
The software determines the height, age and sex of the customers with the help of a camera and in this way can call up suitable advertising. An integrated multi-touch surface also enables the customers to enter their own wishes and carry out searches.
For further information see:
HoloPro™ Press release
http://www.intel.com/pressroom/kits/embedded/
http://www.marketwatch.com/story/nrf-intel-unveils-digital-signage-concept-2010-01-11
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