NEWSletter July/August 2011

Dear HoloProTM friend,

We are glad to present you once again some news about HoloSign.
As in the years before, the Communicator Prize Award was designed by using HoloSign. Have a look at the beautiful artwork.

On top, we proudly inform you that HoloProTM made it to a "movie star". Thanks to HoloProTM, video clips of German history were effectfully presented in the documentary film "JOSCHKA UND HERR FISCHER" (Mr Fischer was a  former Foreign Minister of Germany). See it for yourself...

Please contact us if you need any further information.

Many greetings from Bergisch Gladbach,Your pronova team

HoloPro™ effects

Our “star”, HoloProTM, has been at the cinema since 19 May 2011.

Using the transparent holographic projection screen, HoloProTM, Pepe Danquart has created a production of Joschka Fischer's life:

"JOSCHKA UND HERR FISCHER is much more than a simple biography. Oscar®-winning director Pepe Danquart (SCHWARZFAHRER, HÖLLENTOUR, AM LIMIT) gives us a cross-section of 60 years of German history in an entertaining and insightful manner with impressive documentary pictures, some of which have never been seen before", it says in Pepe Danquart's press note.


Five 50" HoloProTM screens present this filmed journey through time perfectly: "Joschka Fischer was a 1968 activist, a city guerrilla, a taxi driver and a Sponti – he became the Hessian Minister for the Environment in trainers and the German Foreign Minister in a suit: the busy life of Joseph “Joschka” Fischer is used by director Pepe Danquart as a thread to tell six decades of post-war German history", it says in the summary of contents on www.danquart.de.

HoloProTM-Installation
Installation HoloProTM-Screens

PLAY A HUNCH

HoloStore in combination with HoloStele
Communicator Prize Award 2011

HoloSign is used once again as the sculpture at the 2011 Communicator Prize Award

"PLAY A HUNCH" is the title of this year's sculpture at the 2011 Communicator Prize Award, which is presented to good effect by HoloSign.

On 5 July 2011 the Communicator Prize was awarded by the President of the German Research Association (Deutsche Forschungsgemeinschaft, DFG), Professor Matthias Kleiner, and the President of the Stifterverband, Dr. Arend Oetker, as part of the DFG Annual Conference in Bonn, to Prof. Gerd Gigerenzer, who is director of both the Max Planck Institute for Educational Research in Berlin and the newly founded (2008) Harding Centre for Risk Competence, also in Berlin.

The “Communicator Prize – Stifterverband Academic Award”, which has a value of 50,000 euros, is considered the most important accolade for the communication of academic results in the media and public in Germany.  The jury honoured the effective public presentation of the academic knowledge of the psychologist and risk researcher, Professor Gerd Gigerenzer.
The holographic sculpture of the Communicator Prize is as extraordinary as the work of the prize-winner. It was designed once again by the painter and light artist Michael Bleyenberg and implemented technically as a HoloSign.
http://www.holonet.khm.de/eyefire/Commu.html
It says on the DFG website: “Once again, Michael Bleyenberg's intention was to make reference to the prize-winner's work in his design, and this intention has led to the creation of a unique work of art. One of Prof Gigerenzer's fields of research is intuitive decision processes. Such processes are very familiar to Mr Bleyenberg as a designer."
"The sculpture is a 'game with decisions'", says Bleyenberg. “The hologram shows two pictures, or rather two elements, which complement each other.
To do this, I use a technical option that makes it possible to project two or more pictures onto the same screen. You can see both pictures if you look from the right or the left. If you move to the centre, directly in front of the hologram, you will see the two pictures superimposed, an animation you can control according to your 'gut feeling'. You can decide on one or more pictures. What can be seen? A text, challenging you to PLAY A HUNCH!"
Michael Bleyenberg designs light sculptures and light applications for public areas. He designed the large mural entitled AUGENFEUER (“Eye fire”) on the extension to the DFG building in Bonn. Another example of his work is the outside façade of the DFG building in Bonn, which shines as a richly coloured, more than ten-metre-high work of art thanks to HoloSign.